Alumni Spotlight – Isofirms

Jan 28, 2022

Seedbed Star Alumni and People’s choice winner 2021!

Isofirms

PC IsoFirms

Improve your physical health – faster

What is your innovation, and who does this help? 

Our innovation is a plant based ingredient which enables better uptake of the nutrition provided. Especially for the elderly, it is essential to increase their energy uptake and body muscle percentage,  as this increases movement to offer a higher quality of life. 

Isosteviol is a plant based ingredient from the Stevia plant. It is not a sweetener and does not have any similarity with sugar or sugar-substitutes. It’s a physically enhancing food ingredient to be used to increase performance, endurance, recovery and weight loss.  

Application can be taken in two small doses a day of  approx. 70-100mg. Due to its neutral taste you can easily add it with a yogurt, ice cream or shake – any existing foods, or it can be taken in a simple capsule, or combined as a multivitamin as well. It can be applied in both protein powder, pre-workout shots, gels etc. Also, other sports nutrition where the scope is to increase performance, endurance and recovery. And in special nutrition or diet nutrition to help improve muscle/fat ratio in your body. 

The very small molecule Isosteviol is highly bioavailable and thus goes from the intestine to the bloodstream very easily. Within the blood it facilitates the transport of sugar into the muscle cells, which increases the performance by 8%, and endurance in both regular exercising people, athletes, obese and the elderly. Furthermore, it is able to increase the glycogen resynthesis within the muscle cells by 35%, to speed up recovery and increase protein synthesis. 

This Biohack solution increases our physical energy and body strength, particularly helping elderly individuals to perform daily tasks more easily and independently, such as doing the shopping, cleaning and exercising. 

Furthermore it provides overweight and obese individuals with more support to achieve their health goals. We know from the research that having energy is key to making better life choices, which breaks the behavioural patterns that lead to unhealthy decisions.   

Another benefit is for hospital patients, who can take isosteviol in hospital, this improves their physical health faster, so they can leave the hospital sooner for home care. Further more, this significantly reduces the cost to the health care system, along with the prevention for patients to need hospital care.

What makes you passionate about your startup?

We have a passion and excitement about increasing the quality of life in all living individuals. Being restricted from some of the joys in life due to physical parameters significantly lowers your quality of life, and when we experience low energy, and the feeling of not being able to cope, this has a negative impact on our social pleasures.

There are many good activities for elderly and obese/overweight people today in most EU countries, however it still requires energy and empowerment to break these bad habits to get better. We can offer a short cut to make these changes faster.

Currently, what are your biggest challenges, and how has the Seedbed Incubator programme helped you to overcome these?

How to position our product and brand in the market, making sure that we can address the customers sufficiently. Being even more thorough on our market segmentation, and learning how to effectively communicate within our ecosystem has been essential for us. 

We discovered we needed to shift from a product information mode to a service and solution mode. Previously we were convinced that our technology was the most interesting point of discussion with clients , but we forgot to relate this to the companies challenges. 

Why put Isosteviol in your product? To make it even better! This can be a challenging conversation, especially if the take off is the technology. Customers however are more interested in how their customers benefit. E.g. like when using it in a pre-workout you will experience increased performance, and endurance through your workout, and a fast recovery afterwards. 

What were the highlights of the Seedbed Incubator programme?

We benefitted very much from the sessions on pitching/communication and presentation with Dafna. The feedback from our mentor Samuel was clear and straight to the point. Lastly our hub manager Stella was also amazing in introducing us to partners and contacts which could be of assistance to us.  

Programmes

Apply to participate in one of our funded flagship programmes

LAUNCH - Seedbed Incubator

ACCELERATE - EIT Food Accelerator Network

SCALE - RisingFoodStars

Our Community

Empowering startups to create impact in the agrifood industry

Our Community

News & Events

Alumni Spotlight

Startup Training

Our Programme Hubs