Tips for creating the perfect pitch deck

Apr 4, 2022

Tips for creating the perfect pitch deck

A pitch deck is a brief presentation which showcases key aspects of your business plan and is used to pitch to investors (or other parties you may want something from like when you apply to our programmes, or certain customers, for example). 

Ensure your pitch deck is concise and clear

You won’t have much time to make an impression on whoever you’re pitching to so put a lot of thought and consideration into your pitch deck and how you present it. 

Broadly speaking, your pitch should not have over 15 slides. Remember less is more! Make it visually engaging, exciting and tell a story to engage with your audience emotionally, rather than it be just a list of bullet points and text you read off the screen! 

A good outline for your deck:

  • What problem are you trying to solve?
  • What’s your solution?
  • What market are you targeting and how big is it?
  • How does your product or service work, or what does it deliver?
  • Who’s your competition and how are they solving the problem?
  • What’s your USP?
  • How do you set yourself apart from your competition?
  • What traction have you achieved so far? What are your sales, existing or potential customers?
  • Who’s on your team and why are they the right people for this?
  • What are your financial projections for the next 3-5 years?
  • What investment do you require? (or another ask if it’s not used for investment)

An investment teaser, much like a pitch deck, is often the first thing potential investors see. Usually one or two pages in length and encompassing the same sections as a pitch deck though with more detail as you won’t get a chance to present.

It’s also important to remember that you should be careful on how you approach potential investors as there are laws protecting people from scams around fraudulent investment opportunities. It’s best to check these regulations for your specific country and/or ask for legal advice.

Practice your pitch and know it inside out

Practice makes perfect. If you have the opportunity to pitch to investors, take it seriously by making sure you’re always prepared. Also be prepared for potential questions they may ask you. It might be intimidating but remember you know your business better than anyone else so have confidence to defend your proposition. Investors aren’t there to catch you out. If they’re interested in your business, they’ll want to make sure you’ve done your homework and have a great team and plan to execute your idea.

Keep the presentation brief

The more concise and to the point you can be, the better. Make sure you stick to any time guidelines you’re given if these are decided by someone else.

Be enthusiastic and share your passion

Investors want to invest in people who give everything to grow their business. If you don’t bring good vibes to the room, they won’t either.

Know your audience

If you’re able to research your investors before you pitch to them (it’s not always the case if you’re attending pitching events), do so and tailor your pitch to them and their interests.

Tell a compelling story

Share your big vision and sell the dream. Find a way to be relatable and tap into your audience’s emotions. They can focus on the detail once they’ve bought into the idea.

Once you’ve found investors… create a term sheet. You can find templates for term sheets online though it may be best to work with lawyers for this (and other investment documents) as the direct financial impact of doing this wrong could be very significant for you.

  • Prepare legal documents with lawyers.
  • Get money rolling in! And then the real fun begins.

Useful information and advice for nailing your pitch:

What Is A Pitch Deck

How To Create A Pitch Deck

30 Legendary Startup Pitch Decks And What You Can Learn From Them

What is an Investment Teaser?

6 Keys to Writing Great Investment Teasers

Five tips for presenting your business ideas

How to Effectively Pitch Business Ideas To Investors

13 Tips on How to Deliver a Pitch Investors Simply Can’t Turn Down

8 tips for successfully pitching an investor


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